Field notes

Opinion and analysis from the consulting work behind the platform. What we keep seeing go wrong, and what the teams who get it right do differently.

Field notes
Retailers discounted deeper in peak 2025 and sold less. Plan markdown as a budget.
UK peak 2025 saw deeper discounts and lower sales. A break-even table, a worked markdown budget and a margin-floor rule set for peak planning.
Chris Kellet9 Sep 202610 min read